JUGNI PLUM RED PHIRAN KURTA

Welcome to Alaya by Stage3 - a woman-led fashion brand built for women who love dressing up and feeling good in what they wear.

We make modern Indianwear that’s stylish, easy to wear, and thoughtfully designed. From everyday kurta sets to festive lehengas, our clothes are made to help you feel confident and like yourself - just a little extra.

We take inspiration from real women, content creators, and how India dresses today. Our aim is simple: to bring you clothes that look great, feel great, and don’t cost a fortune.

The name Alaya comes from Arabic, and means “extremely beautiful.” That’s what we want every woman to feel when she wears us.