Curated for you by celebrity stylists & influencers to bring a simple vision to life- make runway-ready styles affordable & available to you at the click of a button.

AS SEEN ON OUR FAVOURITES

INFLUENCER SPOTLIGHT

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DRESS EDIT

Obsession-worthy Dresses

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CONVERSATIONAL TEES

Mood meets Fit

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SMU x ALAYA

Dress Code: Confident

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BESTSELLER

THE ALAYA SARI

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Our Community Says

Alaya has never disappointed me. All heart eyes for this 'minimal yet glam' brand!

Vrinda Singh

Love the colour combination of the outfit! Love the fabric quality, it's amazing.

Aanchal Hans

I love how stylish yet comfy the outfits are. Can easily dress it up or down.

Samriddhi Nayyar Surana

#alayaonyou

SANJALI SETHI

in our Isya Tie & Dye Halter Kurta

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DEEPIKA SHARMA

in our Isya Gold Lurex Ruffle Dress

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DEVIKA VINAYEK

in our High Low Balloon Sleeve Organza Shirt

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DESIGNED TO LOVE FOREVER

We're on a mission to create a wardrobe you will love. Truly versatile and seasonless separates, intentionally designed to wear and love for years to come. These timeless pieces can be dressed up or down for every occasion on your calendar- Sunday brunch with friends, at-home lounging or an intimate wedding invite, we've got you covered.