SMU x Alaya

It’s all about owning your flaws, ignoring the haters, celebrating you and always striving to be the best version of you.

Introducing LUEUR - Dreamy satins, effortless co-ords & more inspired from the streets from Paris

Be beautiful.
Be bold.
Be sexy.

Be YOU

Size or appearance doesn’t define your beauty.
Reminder: Always, love yourself!

“I wanted to create a collection that is both Inclusive & Affordable!
I see a massive gap in the industry when it comes to style-led silhouettes that make us look and feel good but are also accessible, fashion-forward and easy to wear."